Every Win Takes a Team

The Specialized First Gear Program partners with great organizations and people, all who share our vision of giving every kid a chance to ride. All of these organizations are passionate about cycling and recognize its importance for the health and well being of the next generation.

Bikes Belong
Bikes Belong is a national coalition that strives to put more people on bikes more often. Specialized is a prime funder of the coalition and supportive of all its efforts. Bikes Belong is active in a number of areas: They...
Right to Play
Right to Play improves the lives of children in the most disadvantaged areas of the world by using the power of sport and play for development, health and peace. We're excited to partner with such a great organization
CYCLE Kids
CYCLE Kids is a non-profit educational organization founded in Cambridge, MA in 2004 to address the epidemic of obesity and inactivity among children in the United States. CYCLE Kids works with schools to deliver its...
Hilride
Hilride was founded to realize the potential of the global mountain biking movement as a force for economic development, environmental conservation and the promotion of healthy, active communities around the world.
Specialized Dealers
We understand our most important partners are our dealers: These are the folks whose eyes and ears are on the streets at the local level. They understand their communities and the best way to positively influence them...
IMBA
Since 1988 IMBA has continued to bring out the best in mountain biking by encouraging low-impact riding volunteer trail work, cooperation among different trail user groups, grassroots advocacy, and innovative trail...
NICA
Specialized is the founding national sponsor of the National Interscholastic Cycling Association, the governing body for high school mountain bike racing. The aim of NICA is to foster the development of high quality,...
Songo
Songo Fipaza is a man driven to make a difference in Kayamandi, a community in the wine lands surrounding Cape Town, South Africa. He founded the Songo charity, with the help of Specialized riders Christoph Sauser and...
Sustrans
Sustrans and First Gear are working together to get more families across the U.K. sharing the cycling experience.
Trips For Kids
Introducing thousands of at-risk kids to mountain biking since 1988
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